Software is invaluable in helping businesses track and analyze crucial information about their audience. Two such software solutions are customer relationship management (CRM) and customer data platforms (CDPs). While both tools enable you to track and manage customer data, they aren’t interchangeable terms and offer different features. On this page, we’ll discuss the major differences between a CRM vs. CDP. Here’s a quick overview of the topics we’ll cover below: What is a CRM? What is a CDP? What is the difference between a CRM and CDP? Is a CRM or CDP better for your business? So keep reading to learn more! P.S. Don’t forget to sign up for our newsletterRevenue Weekly!
Our subscribers get the latest marketing technology advice sent straight to their inbox for free! For digital marketing advice on the regular, subscribe to the email that more than 190,000 other marketers trust: Revenue Weekly. Sign Up Today What is a CRM? Before we dive into the core differences between CRM vs. CDP platforms, let’s go over their Hospitals Email List definitions. CRM stands for customer relationship management. It’s a type of software that manages your company’s relationships and interactions with current customers and potential clients. CRM platforms track valuable information about your customers and clients.
such as their: Name Phone number Email address Job title And more By tracking these details, CRM software helps you stay connected with current and potential customers and deliver a personalized experience tailored to their interests and needs. What is a CDP? CDP stands for customer data platform. It’s software that stores and unifies customer data in real-time. A CDP creates an individualized profile detailing the interactions and behaviors of each of your current customers and prospects. For example, it can track their: Purchases Website behaviors Marketing channel interactions And more